The final chapter of the entitlement history of the La Bahia Hotel in the City of Santa Cruz suggests a telling lesson for oceanfront coastal zone projects: keep it simple. The proposed hotel is on the site of the La Bahia Apartments, which were developed in 1926 as luxury apartments and are designated as a local historic landmark. This entitlement story began with the City’s 1998 adoption of the Beach and South of Laurel Comprehensive Area Plan, which envisioned a revitalized beachfront area. The Area Plan contemplated revitalizing older lodging facilities along the shoreline and attracting a quality hotel to the beachfront at the site of the La Bahia Apartments. Parts of this Area Plan were adopted by the Coastal Commission and included in City’s Local Coastal Program (LCP). As with many coastal projects, transforming the vision into reality would have its challenges. In 2003, a hotel proposal was approved by the City, but with conditions of approval that resulted in the applicant deeming the project financially infeasible. In 2009, the City approved a coastal development permit (CDP) for another hotel project, but needed to first amend its LCP to do so. That amendment required Coastal Commission approval. The Commission rejected the amendment in 2011.
The Santa Cruz Seaside Company, the owner/operator of the Santa Cruz Beach Boardwalk, then stepped in and submitted a proposal for a 165-room beachfront hotel and conference/banquet facility. Notably, this project would not require amendment of the City’s Local Coastal Program, thus “keeping it simple.” As a result, it did not need Coastal Commission approval unless the City’s approval was appealed to the Commission and presented a substantial issue. Continue reading